Matt Church
Thought Leader
Wednesday, May 09, 2012
One of the challenges for those who like to achieve is reconciling success and happiness. Most contemporary success formulas, science or systems have an element of drive or doing. Most of the happiness schools of thought talk about being present and living in the moment and being. This creates a clash... or does it? Success requires a sense of urgency, a drive to complete a need to fulfill. Indeed it often places satisfaction or happiness in the future somewhere. When we achieve X we will be truly happy. Happiness on the other hand requires a sense of satisfaction, completeness and being. There is nothing to achieve as you have it all around you. And that’s the challenge when you set them up in opposition, you get lost in either domain. It’s not an ‘either-or...
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Andrew Bland
Work Place Adviser
Monday, May 07, 2012
There have been reports in the media that in the US some potential job candidates are being asked for their Facebook passwords as a part of the interview process. The reasoning behind this is that some companies are not satisfied with a cursory glance over a candidate’s social network via a Google search any more. They want to know all about the prospective employee, and want a chance to have a good look around the candidate’s Facebook profile. As one commentator put it… “It’s akin to asking for someone’s house keys.” People, no doubt, will have different views on whether such a question is and fair and reasonable, however here is a short outline of the legal ramifications of such a question. In Australia, privacy and particularly...
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Alex Pirouz
Branding Expert
Monday, March 26, 2012
Today it seems that no matter what industry you’re in, competition is stronger than ever. Every year that passes by industries are becoming more and more overcrowded. Social media, mobility and the information age has created a platform where by customers have the ability to choose from thousands of different companies all over the world before making a purchasing decision. To stand out from the crowd and have a good chance to win new business you really need to be ‘The Expert’ in your field, otherwise, you will get lost in the panic and hype of a chaotic market place. While there are many strategies and techniques to help you become an expert one must first understand that it takes time, dedication and an understanding of the process to truly succeed. The first and...
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Barbara Warren
Communication Trainer
Wednesday, March 07, 2012
Many people who attend business meetings fail to stay alert. Aim to be the exception. Our eye contact reflects our focus. If we have moments of doubt it is reflected in our eyes, so it is important to catch ourselves when this starts to happen and use it as a way to examine our actual thought process. A thorough analysis of this inner dialogue should start to pinpoint why the mind is wandering and then you can start to establish strategies to anchor yourself in the present. Ask yourself “what qualities about this actual moment are worth pursuing?” in order to pursue the answer more vigorously. Most of us develop habits that mask and protect us from exposing our insecurities so it is vital to stay alert to these habits. What I have observed with so many of my...
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John Lees
Sales Coach
Wednesday, May 09, 2012
Imagine this scenario: you are walking alone down an unlit road at night and coming towards you is a tall man dressed in an old-fashioned coat with tails, a top hat and bow tie, he has a beard but no moustache, his nose is very large and his eyes are dead and show no emotion whatsoever. What would you do when faced with this strange stranger? You could not be blamed for crossing the road or turning around, and yet all you are really seeing is a nice bloke going to a fancy dress party as Abraham Lincoln (he doesn’t make it by the way because he is assassinated as he turns the next corner!). The point I wish to make is that the market sees all aspiring suppliers (companies looking for new business or more business) as being either friendly or otherwise – and the great majority...
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Jim Stewart
Online Business
Wednesday, March 14, 2012
This article was originally published on StewArt Media. Google Search Plus your World, which launched early this year, isn’t nearly as bad as some of the headlines would have you believe. In fact it will one day be an invaluable tool for every business looking to improve their rankings. Here are some things you should be doing with Google+ to begin reaping the rewards of personalised search results. 1. Become an author I’ve written and spoken about Google authorship a lot. Google will now start making individuals more prominent than ever for certain searches. If you are a business coach in Melbourne, how good would it be if your photo turned up when someone did a search for ‘Business Coach’ when in Melbourne. That is amazing personal branding and authority. ...
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Martin Grunstein
Customer Service Expert
Monday, April 02, 2012
Psychologically, the strongest drive we have as human beings is self-preservation. And that is closely followed by revenge! One application of this is how customers react when they feel they have been treated poorly. Understanding this concept can determine the success or failure of your business. For more than 25 years I have been running customer service workshops and during those workshops I ask people to relate their poor customer service experiences and I ask them how they react after they have had such an experience. The result I expected initially was that they won’t do business with that person or retail store or professional again. But what happens in reality is SO much more that that. Customers who have been treated badly will take revenge and some will go to great...
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Danny Kordahi
Target Marketing
Monday, April 18, 2011
Have you ever been given a promotional product at an event or as a gift and thought “Why? This doesn’t even match with the gift giver’s brand”. In these circumstances my advice is to not give anything at all. I mean, really, who are you kidding? Why spend your money and give a gift that will be thrown out or have no use to the recipient? It’s like giving another toaster as a wedding gift. Most people now have wedding registries to stop the same old boring gifts from being given. If that’s the case, you need to put yourself in the shoes of the recipient. Ask yourself, would I like to receive this item as a gift? If the answer is no then don’t do it. Maybe we can have our customers set their own gifting registry to stop the waste. How...
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The Coach
Guidance you can trust
Monday, May 14, 2012
Q: Each year we spend significant money on advertising (Yellow Pages, etc.), but I don’t know how effective it is. I feel I’m not getting commensurate results. Am I spending it in the right area and how can I get better results? A: First measure your results. Do you know where your business is coming from? Is your marketing and advertising targeted towards your most likely or ideal customer? Do you know who your ideal customer is? If not, start by creating a composite picture of your best customers. What are their likes and dislikes about dealing with businesses like yours? What are they looking for in terms of service? What are they most likely to see, hear or read? In other words, where do you need to advertise? Once you know more about them, put yourself in their shoes...
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Ian Purchas
Business Stability
Wednesday, October 26, 2011
In my last article, I discussed the process of the provisional liquidation in a series of articles considering the different types of corporate insolvency appointments to provide readers with a basic understanding of the differences. The main ones are liquidations, voluntary administrations, deeds of company arrangement (DoCAs) and receiverships. Each of these differ significantly on the basis of, among other things, the appointment method, who may be appointed, whose interests are to be considered and possible outcomes. Before moving on to the concept of voluntary...
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