Business sales mixed across industries


a | a | a

By CommSec

Commonwealth Bank Business Sales Index

  • The Commonwealth Bank Business Sales Indicator (BSI) – a measure of economy-wide spending – was little-changed in July but was more mixed across industries.
  • The Business Sales Indicator was flat in trend terms for the fifth straight month in July. Over 2015, economy wide spending lifted by an average of 0.5 per cent a month in trend terms, compared with just 0.1 per cent over the first seven months of 2016.
  • Annual growth slowed from 3.9 per cent to 3.5 per cent. The more volatile seasonally adjusted BSI has moved in a zig-zag fashion over the past eight months and fell by 0.9 per cent in July after rising by 1.7 per cent in June.
  • At a sectoral level, 10 of the 19 industry sectors expanded in trend terms in July, a similar result to June. And sales rose in seven of the eight states and territories in July.

What does it all mean?

The economy does look to have lost momentum in the election period. The question is what happens from here. But with interest rates and petrol prices historically low and with the jobless rate at 3-year lows, a lift in spending is expected in the lead-up to Christmas.

What does the data show?

  • The Commonwealth Bank Business Sales Indicator (BSI) – a measure of economy-wide spending – was broadly flat for a fifth straight month in July. The overall result was dragged down by weakness in Business Services and Government Spending and may have been influenced by election uncertainty.
  • Before the election period, consumers and businesses may have been reluctant to spend ahead of the UK vote on European Union membership.
  • Over 2015, economy wide spending lifted by an average of 0.5 per cent in trend terms, compared with just 0.1 per cent over the first seven months of 2016.
  • The annual growth of spending eased from 3.9 per cent to 3.5 per cent in July – the weakest annual growth for over four years (since March 2012). The annual growth rate had held at above-normal levels of between 7.0-7.6 per cent between April and November 2015 before slowing markedly over 2016.
  • The seasonally-adjusted measure of sales fell by 0.9 per cent in July after rising by 1.7 per cent in June and falling by 1.6 per cent fall in May. Annual growth stands at 3 per cent.
  • The Commonwealth Bank BSI is obtained by tracking the value of credit and debit card transactions processed through Commonwealth Bank merchant facilities. And in line with the practice of the Bureau of Statistics with its retail trade data, seasonally adjusted and trend estimates of the BSI are obtained by applying statistical software. The seasonally adjusted and trend BSI results permit analysis of the broader underlying trends that may be hidden in the raw data.
  • Across sectors, 10 of the 19 industry sectors rose in trend terms in July. But in five of the 19 sectors, spending rose or fell by 0.1 per cent or less. Spending by Government Services fell by 1.7 per cent. And spending by Business Services fell by 1.0 per cent – the biggest fall in 17 months.
  • One of the strongest gains occurred in Clothing Stores with spending up 1.1 per cent in trend terms in July after gains of 1.5 per cent in June and 1.6 per cent in May. Spending at Mail Order/Telephone Order Providers rose by 1.1 per cent with Miscellaneous Stores up 1.0 per cent.
  • In annual terms in July, only four of the 19 industry sectors contracted including Amusement & Entertainment and Automobiles & Vehicles.
  • At the other end of the scale, sectors with strongest annual growth in July included: Hotels & Motels (up 14.3 per cent); Mail Order/Telephone Order Providers; and Miscellaneous Stores (up 10.8 per cent).
  • Across states and territories in July sales fell just in NSW (down 0.3 per cent) – the third month of declines. Of the other states and territories, strongest was Northern Territory (up 0.6 per cent), followed by South Australia (up 0.4 per cent) ACT and Victoria (both up 0.3 per cent). Western Australia and Tasmania (both up 0.2 per cent). Sales were broadly flat in Queensland.
  • In annual terms only Victoria had sales below a year ago (down 1.0 per cent). Strongest growth was in ACT (up 8.7 per cent), from Tasmania (up 7.5 per cent), Northern Territory (up 6.9 per cent), South Australia (up 5.8 per cent), NSW (up 5.4 per cent), Western Australia (up 5.3 per cent), and Queensland (up 3.2 per cent).

What is the importance of the report?

The Commonwealth Bank releases its Business Sales Index around the 20th each month. The data provides a broader perspective of consumer spending. The Business Sales Indicator includes transactions made at traditional retail establishments such as supermarkets, clothing stores and cafes & restaurants and as such is more comparable to the ABS Household Final Consumption Expenditure released on a quarterly basis. The Business Sales Indicator also covers businesses such as airlines, car dealers and utilities such as water and electricity companies as well as motels, business, professional and government services and wholesalers.

What are the implications for interest rates and investors?

The economy may have lost some momentum through the election period. Now that the election is out of the way, the expectation is that spending, investment and employment will lift.

CommSec still expects another rate cut in November but principally because inflation is below the 2-3 per cent target band.


similar articles
Atlassian: the change agent
see more
Gerry Harvey: A life about something
see more
Carla Zampatti: a cut above
see more
SME spotlight: Joshua Nicholls
see more
Mark Bouris: my lessons from Kerry Packer
see more
CEO’s corner: David Tudehope, Macquarie Telecom
see more
O’Tooles of the trade
see more
The ring master
see more